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About NJ Group
NJ GROUP
A Business Built On Trust
  • NJ GROUP
    Trusted Since
    1994
  • NJ GROUP
    Employees
    2363
Note : Figures displayed above are as on 30/04/2025

NJ Group is based in Surat, Gujarat, with a strong presence across India. Today, it is a leading player in the Indian financial services industry. The journey started from humble beginnings in 1994 with the establishment of NJ India Invest Private Limited, the flagship company, to cater to investor needs in the financial services industry. After traversing through initiatives in various B2C services, NJ Wealth - Financial Products Distributors Network was established in the year 2003. Today, NJ Wealth is among the largest network of financial products distributors in India, with an AUM of over 2,46,506 Crore.

Over the years, NJ Group has also diversified into various sectors, establishing a presence in businesses ranging from financial products distribution to asset management, insurance broking, NBFC, training and development, technology, and FMCG. Our rich experience in financial services, combined with exceptional execution capabilities, strong processes, and a system orientation, has enabled us to shape a rising growth trajectory in our businesses.

About NJ Asset Management
  • NJ Asset Management Company (NJ AMC), part of the NJ Group, began its journey in 2010 with Portfolio Management Services (PMS) and expanded into Mutual Funds (MF) in 2021. Today, NJ AMC manages over ₹ 10,538* Crore in assets across both MF and PMS verticals.
  • At the heart of NJ AMC's investment strategy lies a 100% rule-based approach, which drives every decision, be it asset allocation, stock selection, or portfolio weighting. This method uses advanced data analytics to study and back-test historical data and develop rule-based models. These models guide portfolio construction and management without any human intervention, eliminating emotional biases and ensuring consistency
  • Along with the rule-based approach, NJ AMC's quality-focused investing philosophy helps us build robust portfolios. This results in a portfolio that is bias-free, sector-agnostic, benchmark-agnostic, and market-cap agnostic, thereby creating a unique offering for investors with minimal overlap with the benchmark and peers offering a great diversi cation option.
  • Backing this approach is NJ's proprietary Smart Beta Platform, an in-house research and analytics platform. It enables rigorous testing of strategies using over 20 years of market and fundamental data spanning more than 1,200 companies.
  • With innovation, transparency, and discipline at its core, NJ AMC is redefining how India invests, through rule-based, research-driven investment solutions.
*Note: AUM number includes the total of NJ MF & NJ PMS products as on 30/04/2025.
Understanding Rule-based Investing

Factor investing is an investment strategy that focuses on selecting securities based on specific characteristics or factors believed to drive their returns.
These factors can include attributes such as value, size, momentum, quality, and volatility.
Learn more about how factors can help generate high risk adjusted returns.

Know More

NJ AMC's Knowledge Sharing Initiatives

Explore the world of factor based investing on our website www.njmutualfund.com where you can access
resources such as NJ's Factor Book, NJ's Chartbook, The Factor Frontier, Blogs, and other factor related information.

About NJ FIO

NJ Factor Investing Olympiad: An Annual Competition in Factor Investing for India's Top B-Schools

The NJ Factor Investing Olympiad (NJ FIO) offers a unique platform for students from India's premier business schools to tackle real-world challenges encountered by investment managers. This annual competition is rooted in the principles of factor investing, a globally recognized investment strategy that is rapidly gaining traction in India for portfolio construction.

We invite eligible B-School students to form teams of five and showcase their analytical and strategic skills in this distinctive and demanding competition! Join the challenge now.

Purpose of NJ FIO

The NJ Factor Investing Olympiad is a unique knowledge initiative by NJ Asset Management Company (NJ AMC) dedicated to advancing awareness about rule-based and factor investing, disciplines that are reshaping modern investment thinking.

With a strong emphasis on education and empowerment, NJ FIO serves as a platform to nurture the next generation of informed investors. This initiative reflects NJ AMC's broader commitment to responsible investing and knowledge-sharing, driven by the belief that spreading financial literacy is a shared societal responsibility.

NJ FIO Season 1 Pictures
Numbers of Season 1
teams
teams
teams
teams
The Winners of NJ FIO Season 1
Winner
Winner

Indian Institute of Management Ahmedabad
IIM-A Team 1

1st Runners up
Winner

Pandit Deendayal Energy University - PDEU
Team Brain

2nd Runners up
Winner

XLRI - Xavier School of Management, Jamshedpur
XLRI - Medallion

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New Season,
More Competition,
Deeper Challenges!

Prizes and Recognitions for Season 2
ALL FINALISTS WILL GET A PARTICIPATION CERTIFICATE

Participating in the competition gives you a unique edge in the world of factor investing. You will gain knowledge and experience in one of the fastest growing fields in asset management, providing you with skills that would be highly valued by any asset management firm.

Why Participate?
NJ Smart Beta Research Platform

NJ Smart Beta is a proprietary research platform developed by NJ AMC. The NJ Smart Beta platform allows researchers to use a wide range of factor parameters that have been rigorously tested for robustness and analyse present favourable risk and return characteristics.

One of the key features of the NJ Smart Beta platform is its ability to dynamically combine multiple factors, weighting methodologies, and select a suitable universe for constructing model portfolios. This flexibility allows researchers to tailor portfolios according to specific investment objectives and preferences.

To support the platform, we have curated a vast dataset covering data from over 1,200 companies spanning a period of 20 years. This rich and extensive dataset provides the foundation for sound research and informed decision-making, enhancing the reliability and accuracy of our investment strategies.

For the competition, we encourage participants to use the NJ Smart Beta platform to help solve the competition. It provides them with access to institutional grade factor based research platform. The use of NJ Smart Beta is NOT mandatory for solving the competition.

To learn more about the NJ Smart Beta platform and its capabilities, we invite you to watch our informative video.

Watch Video
Registration Process
This competition presents a remarkable opportunity for students to tackle real-world challenges encountered by investment managers. Participate now to get a glimpse of factor investing!


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Disclaimer: This material is not for solicitation or marketing purposes of any offerings of NJ Asset Management Private Limited.
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